Privacy policy

Privacy Policy

Last updated: May 23, 2026

Pure Essence ("we", "our", "us") operates this store and website, including all related information, content, features, tools, products, and services to provide you with a curated shopping experience (the "Services").

Our store is powered by Shopify, which enables us to provide our products and services to you securely and efficiently.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us.

By using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy and applicable South African laws, including the Protection of Personal Information Act, 2013 ("POPIA").

Personal Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information

  • Account login details

  • Customer support messages and communications

Transaction Information

  • Products viewed or purchased

  • Cart and wishlist activity

  • Returns, exchanges, and cancellations

  • Order history and payment confirmations

Device and Usage Information

  • IP address

  • Browser type and device information

  • Network connection details

  • Website activity and interaction data

  • Cookies and similar tracking technologies

How We Collect Information

We collect personal information:

  • Directly from you when you place an order, create an account, or contact us;

  • Automatically through cookies and website technologies when you use our Services;

  • From marketing, advertising, and analytics partners where permitted by law.

How We Use Your Information

We use your personal information to:

Provide Our Services

  • Process and fulfill orders

  • Arrange shipping and delivery

  • Process payments, refunds, and exchanges

  • Manage customer accounts

  • Provide customer support

Improve Your Shopping Experience

  • Personalize products and recommendations

  • Improve website functionality and performance

  • Understand customer preferences and shopping behavior

Marketing and Communication

  • Send order updates and service notifications

  • Send promotional emails and marketing communications

  • Display relevant advertisements and offers

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Security and Fraud Prevention

We use your information to:

  • Detect and prevent fraud or unauthorized activity;

  • Secure our website and payment systems;

  • Verify customer identity where necessary.

Legal and Regulatory Obligations

We may process personal information where required to comply with South African law, legal processes, or government requests.

Sharing of Personal Information

We may share your information with trusted third parties, including:

  • Payment processors and financial institutions;

  • Shipping and courier companies;

  • IT, cloud storage, analytics, and customer support providers;

  • Marketing and advertising partners.

These third parties may only use your information for legitimate business purposes and in accordance with applicable privacy laws.

We may also disclose personal information:

  • If required by law;

  • To protect our legal rights;

  • In connection with a business transfer, merger, or sale.

 

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality;

  • Remember customer preferences;

  • Analyze website traffic and performance;

  • Support advertising and marketing activities.

You can manage cookie preferences through your browser settings.

Data Retention

We retain personal information only for as long as necessary to:

  • Provide our Services;

  • Comply with legal and tax obligations;

  • Resolve disputes;

  • Enforce agreements and policies.

Your Rights Under POPIA

In accordance with South African privacy laws, you may have the right to:

  • Access the personal information we hold about you;

  • Request correction of inaccurate information;

  • Request deletion of personal information where legally permitted;

  • Object to certain types of processing;

  • Withdraw consent where processing is based on consent;

  • Lodge a complaint with the Information Regulator of South Africa.

International Transfers

Some of our service providers, including Shopify, may process or store personal information outside South Africa. Where this occurs, we take reasonable steps to ensure your information remains protected in accordance with applicable privacy laws.

Security

We implement reasonable technical and organizational measures to protect your personal information.

However, no online platform or transmission method can be guaranteed to be completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Any updates will be posted on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

Pure Essence
Email: info@essenceproducts.ca.za
Address:  Germiston, Gauteng, 1401, South Africa